Monday, October 23, 2006

Hip-Hop Suckers Sip Ace?

Someone over at the Hip-Hop Game is breaking it down and giving us the 411 on Jay-Z's "Cristal Killer", otherwise known as Armand de Brignac, or "Ace" for short. Having never tasted the Champagne (and, in fact, having an aversion to Champagne, in general), I can't speak for its quality.

However, the product placement Jay-Z is executing seems to be suspicious. This stuff is obviously some cheap $40 rotgut that's been put in a shiny gold bottle with a nice logo on the front. It wouldn't surprise me if Jay-Z had partial ownership in the company, at this point.

The article does a good job of digging down into what's really going on with "Ace." According to the marketing materials, it's real big in France. But a few calls made to France and supposedly no one has ever heard of it.

Things that make you go hmmm?

Bottom line: Stick with Dom.

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